Case Study · Delivery & Market App

FawaExpress delivery & market app

FawaExpress is a delivery, shopping and wholesale market app for Burkina Faso: send a parcel by moto, buy from verified local vendors and stores, and join as a vendor or delivery man.

  • Send a parcel: Standard or Express (Moto)
  • Verified local vendors
  • Stores, categories & deals
  • Vendor & delivery man sign up
  • 20Motos in Ouaga
  • 7h–23hDelivery hours
  • 2Delivery options
FawaExpress home
FawaExpress local vendors
FawaExpress categories
FawaExpress stores
FawaExpress vendor registration
20Motos in Ouaga
7h–23hDelivery hours

Livraison Express · Burkina Faso: 20 motos across Ouagadougou, 7am to 11pm.

  • 20Motos in Ouaga
  • 7h–23hDelivery hours
  • 2Delivery options
  • 4Shop categories

Overview

Deliver, shop and sell, in one app

Customers send a parcel across the city, shop trending products from local vendors and order from stores and supermarkets, all priced in CFA.

  • Parcel delivery
  • Local vendors
  • Wholesale & stores
  • FAWA points
  1. 1

    Send a parcel Standard or Express by moto.

  2. 2

    Shop local from verified vendors and stores.

  3. 3

    Order and pay in CFA.

Offers, Orders, Favourites and Profile sit in the bottom bar. From the profile, anyone can join as a delivery man or open a vendor store, and a loyalty level rewards every delivery.

FawaExpress local vendors
FawaExpress home
Customer app
Delivery man onboarding

Scope & deliverables

Customer app

Parcel delivery, shopping, stores, orders and favourites.

Delivery man onboarding

Sign up with general and additional info.

Vendor onboarding

Business info, logo, cover, location, zone, TIN and certificate.

Challenge & solution

Phone calls and street runners, or one delivery app

  • 20Motos in Ouaga
  • 7h–23hDelivery hours
  • 4Shop categories
The challenge

The Challenge

Sending a parcel, finding a trusted seller or buying in bulk in Ouagadougou meant phone calls, word of mouth and no way to track the order.
  • Finding a rider fast
  • Trusting the seller
  • Buying wholesale in one place
  • Phone calls
  • Cash
  • No tracking
  • No trusted sellers
  • DeliveryPhone calls
  • SellersWord of mouth
  • OrdersNo tracking
  • NoneOrder tracking
  • CashPayments
  • 0Verified sellers

Offline · Word of mouth

The solution

The Solution

FawaExpress brings moto delivery, verified vendors, stores and wholesale buying into one app, with vendor and delivery man onboarding built in.
  • Standard or Express moto delivery
  • Verified vendor badges
  • Vendor & rider onboarding
FawaExpressLivraison Express SendShopOrderDeliver

Send · Shop · Order · Deliver

FawaExpress · Key features

The fastest delivery in town

Everything a customer, a vendor and a delivery man needs, in one orange app.

01 / 06 features

Auto-playing. Hover to pause

FawaExpress home
FawaExpress local vendors
FawaExpress categories
FawaExpress stores
FawaExpress vendor registration
FawaExpress delivery man registration
2Options
Feature 01Send a Parcel

The fastest delivery in town, with a FAWA Pro level that turns deliveries into FAWA points.

CFAPrices
Feature 02Local Vendors

Trending products from local vendors with discounts, Verified badges and one-tap ordering in CFA.

4Categories
Feature 03Shop by Category

Home & Beauty, Grocery & Drinks, High-Tech & Accessories, Fashion & Clothing, and today's deals.

15–30Minutes
Feature 04Explore Stores

Filter all, newly joined, popular and top rated stores, with delivery time and distance.

2Steps
Feature 05Open a Vendor Store

Business name, logo and cover, location and zone, delivery time, TIN and certificate.

+226Burkina Faso
Feature 06Join as a Delivery Man

General and additional info, a +226 phone number and a profile photo.

Technology

Built on a modern, proven stack

A customer app with zone-based delivery, maps for store and delivery locations, vendor and delivery man onboarding, French and English, and a full dark mode. The admin web panel is next.

Chosen for

Express

Moto delivery, the fastest in town.

Trusted

Verified vendor badges.

Rewarding

FAWA levels and points.

Your way

French or English, light or dark mode.

01

App 3 tools

  • Android
  • Dark mode
  • French & English
02

Delivery 2 tools

  • Zones
  • Maps & locations
03

Marketplace 3 tools

  • Vendors
  • Stores
  • Categories & deals
04

Payments 2 tools

  • CFA franc
  • Coupons

App screens

The FawaExpress app, screen by screen

Swipe through the real screens of the FawaExpress app.

FawaExpress home
Home
FawaExpress local vendors
Local vendors
FawaExpress categories
Categories & deals
FawaExpress stores
Explore stores
FawaExpress vendor registration
Vendor registration
FawaExpress profile
Profile
FawaExpress profile menu
Profile menu
FawaExpress delivery man registration
Delivery man registration
FawaExpress vendor documents
Vendor documents
FawaExpress vendor business
Vendor business
FawaExpress settings dark
Settings dark
FawaExpress splash
Splash

Philosophy

Design Approach

A bold orange app with big, clear buttons, built for quick orders on the go.

FastLocalTrustedRewarding

  • 20Motos
  • 4Categories
  • 2Languages
City
Ouagadougou
Audience
Customers, vendors & riders
Currency
CFA franc
Languages
French & English

Orange for every action, deep navy for the main send button, and the yellow arrow from the logo.

  1. 01

    Express Delivery

    Standard or Express by moto.

    20 motos across Ouaga.

    Speed

    7h–23hEvery day

  2. 02

    Trusted Sellers

    Verified vendor badges.

    Fawa and verified vendors.

    Trust

    4Categories

  3. 03

    Open Marketplace

    Anyone can open a vendor store.

    TIN and certificate checks.

    Vendors

    2Steps

  4. 04

    FAWA Rewards

    Levels for every delivery.

    25,000 FAWA points at 1,000 deliveries.

    Loyalty

    4Level

Tokens

Design System

The FawaExpress palette: express orange, the logo's yellow arrow, deep navy and a dark mode.

  • 5 colors

Color palette 5

Express orange

#fd5a00

rgb(253,90,0)

Splash & buttons

Orange

#ff6b00

rgb(255,107,0)

Logo & actions

Arrow yellow

#ffc400

rgb(255,196,0)

Logo arrow

Deep navy

#0d243c

rgb(13,36,60)

Send button

Night

#0d1722

rgb(13,23,34)

Dark mode

Components

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  • Fast
  • Local
  • Trusted

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