Custom Shopify theme
Header, hero, product tabs, sliders, deals, videos and footer.
Case Study · Shopify E-commerce
MoonSoonMall Shopify store
A custom Shopify store for useful home gadgets in Pakistan: 110 products across kitchen, electronics, beauty and gifts, with cash on delivery nationwide, WhatsApp support and bundle offers.
- Cash on delivery all over Pakistan
- New arrivals every week
- Bundle offers on product pages
- WhatsApp chat support
Shopify storeE-commerce · Shopify + Custom theme · PKR
M
19Collections
110ProductsMoonSoonMall
Smart PicksHandpicked essentials by tab.
110Products
Overview / 01
Useful gadgets, one friendly store
Shoppers browse smart picks for kitchen, gadgets and beauty, catch new arrivals every week and order with cash on delivery anywhere in Pakistan.
We designed and built a custom Shopify theme on Horizon: header with live search, category menu, hero, smart picks tabs, new arrivals, gift finder, hot deals, video shopping and a full footer.
- Custom theme
- 19 collections
- Video shopping
- COD checkout
- Role
- Design + Development
- Industry
- E-commerce · Home gadgets
- Market
- Pakistan
- Platform
- Shopify
- Theme
- Custom on Horizon
- Year
- 2026
Scope & deliverables
Catalogue & collections
110 products in 19 collections, from Kitchen to Under Rs 999.
Product pages
Gallery, highlights, bundle offers, cash on delivery and 7-day exchange.
Trust & support
WhatsApp chat, track order, easy returns and policies.
Challenge & solution
A plain catalogue, or a store that sells itself
A store with 110 useful products across nine categories needed to feel friendly and trustworthy, make deals easy to find and win buyers who prefer to pay on delivery.
- 110 products to organise
- Trust for first-time buyers
- Deals that are easy to find
A custom Shopify theme with clear collections, sale badges and discounts, bundle offers, product videos, a gift finder and trust signals: cash on delivery, easy returns and WhatsApp support.
- Collections by need and budget
- Sale badges and bundles
- COD, returns and WhatsApp
Browse · Shop
Long lists: Products were hard to scan.
Smart picks: Kitchen, Gadgets and Beauty tabs with sale badges.
Gifts · Finder
Guesswork: Buyers did not know what to gift.
Gift finder: Tell the team who it is for and the budget.
Video · Proof
Photos only: Buyers could not see products work.
See it in action: Product videos with add to cart.
No coreMoonSoonMall
Catalogue · No story110 products · 19 collections
- 110 Products
- 19 Collections
New · Arrivals
Hidden: New products were easy to miss.
Weekly arrivals: A new arrivals slider and a 118-product collection.
Deals · Budget
Scattered: Deals were hard to find.
Hot deals: Under Rs 999 and Travel Essentials collections.
Checkout · Trust
Prepay only: Many buyers prefer paying at the door.
Cash on delivery: Nationwide delivery, easy returns and WhatsApp support.
Measurable impact
- 110Products
- 19Collections
- 9Categories
- Rs 499Prices from
Storefront · Key features
Built to browse, made to buy
The sections that turn MoonSoonMall visitors into happy customers.
01 / 06 features
Auto-playing. Hover to pause
3Tabs
Feature 01Smart Picks
Kitchen, Gadgets and Beauty tabs with category, best seller and sale badges and add to cart.
WeeklyNew
Feature 02New Arrivals
A product slider beside a styled banner, with discount badges on every card.
21Gifts
Feature 03Gift Finder
Shoppers tell the team who the gift is for and the budget, and get a useful suggestion.
30Under Rs 999
Feature 04Hot Deals
Under Rs 999 and Travel Essentials collections for budget and on-the-go shoppers.
4Videos
Feature 05See It in Action
Video cards for the smart watch, juicer, massage gun and oil sprayer, each with add to cart.
Save 5%Bundles
Feature 06Product Page
Image gallery, highlights, 1 and 2 pack offers, cash on delivery and easy 7-day exchange.
Engineering
Technology & Development
Built on Shopify with a custom theme on Horizon in Liquid, Montserrat type, Shopify search and collections, a WhatsApp chat button and the Meta pixel, prices in Pakistani rupees.
System architecture
Shopper → collections → product → cart → cash on delivery
Storefront
Home, collections, product and cart
Custom themeCatalogue
110 products in 19 collections
ShopifyCheckout
Cash on delivery nationwide
PKRSupport
WhatsApp chat and order tracking
WhatsAppTechnology stack
Storefront3
- Shopify
- Horizon theme
- Liquid
Design2
- Custom sections
- Montserrat
Commerce3
- Collections
- Bundles
- Cash on delivery
Marketing3
- WhatsApp chat
- Meta pixel
- Newsletter
How we built it
4 phases
- 01
Brand & designDesign
Green and mint look, Montserrat type and sale badges.
- 02
Custom themeBuild
Sections for picks, arrivals, gifts, deals and videos.
- 03
CatalogueContent
110 products, 9 categories and 19 collections.
- 04
LaunchLive
Live with cash on delivery all over Pakistan.
Store screens
The MoonSoonMall store, page by page
Glide through the home page, collections and product pages of the live store.
Drag to explore
01 / 09
Philosophy
Design Approach
A fresh green and mint design with warm orange sale badges: friendly, clean and easy to shop.
UsefulHonestFreshFriendly
- 110Products
- 19Collections
- 9Categories
- Market
- Pakistan
- Currency
- PKR
- Payment
- Cash on delivery
- Support
Every product card shows the category, sale badge, old and new price and the discount.
-
01
Honest Prices
Old and new price with the discount on every card.
Prices from Rs 499.
Deals30Under Rs 999
-
02
Pay on Delivery
Cash on delivery all over Pakistan.
Nationwide delivery.
Trust7Day exchange
-
03
Show, Don't Tell
Product videos with add to cart.
See it in action.
Video4Videos
-
04
Real Support
WhatsApp chat on every page.
10 AM to 10 PM, Monday to Sunday.
Support1Tap
Tokens
Design System
The MoonSoonMall palette: a fresh green for actions, mint for the header and orange for deals.
- 4 colors
Color palette 4
Fresh green
#2e8a57
rgb(46,138,87)
Buttons, links & headings
Mint
#d6f1e2
rgb(214,241,226)
Header & chips
Deal orange
#f18a3f
rgb(241,138,63)
Sale & discount badges
Mist
#edf8f2
rgb(237,248,242)
Section background
Components
Get started
Save
- Useful
- Honest
- Fresh
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